As a communication professional, I recognize the importance of letting the world know about your latest thing. I get that you’re trying to build a brand, but please build that brand outside of your main networks.
Generating brand awareness is about finding markets that might be interested in what you have to offer. Cultivating that audience once you know who they are and engaging them to buy your product. You do not build your brand by shoving your product down the throat of everyone who follows you on Twitter or is friends with you on Facebook.
This is not directed at anyone in particular, just a general note to everyone out there who has a product.
The same thing goes for Facebook invites. These are generally only useful for people who are planning a party and who need to know how many people are planning on attending or as a general announcement of your event. Do not publish your attendee list, and don’t message people who reply “Maybe” with stupid ass messages about how “This will be the best thing ever and you’re stupid if you miss it” messages like this make me want to defriend you. I’ve done it before. (as a side note in the past I have been guilty of sending messages to people like this, but, I have learned the error of my ways, and it doesn’t get people to come to your event, believe me).
I have this weird rule whenever I do improv, it may be from what my 101 teacher told me, or my years of experience improvising. But I have a dress code when I improvise.
Ladies: Don’t wear dresses or skirts. It makes it harder for you to be able to roll around on the floor if need be, and it limits the way the audience will perceive your improv, if you decide to play a character of the opposite gender, I as an audience member will be less likely to believe you based on what you’re wearing.
Example: When my improv group Dumpster Tequila performed at The Phoenix Improv Festival, there was an all female group called Mail Order Bride, who all wore dresses, not just like dresses, but like 1950’s house dresses. It was very distracting to see these women, many of whom were talented improvisers pigeon hole themselves by wearing such gender specific clothing.
Boys: Don’t wear shorts, basically for the same reason that ladies shouldn’t wear dresses or skirts. Also don’t wear ties. It traps you into playing one specific gender and limits your ability to perform.
Don’t give the audience any reason to judge you before you open your mouth. Let your performance speak volumes not your outfit.
I saw a guy on the train yesterday coming home from work, who was gently caressing the subway door like he was going to make out with it. He was still on the train when I left, so who knows if he ever got lucky. “Stand clear of the closing door please”
Throw yourself a dance party today in your cubicle, office, desk, apartment, street, subway car. You deserve it.
Phew finally got that out of my system